![]() ![]() This new metric shows how many people your music is reaching across all formats, making it the most comprehensive snapshot of the size of an artist's audience on YouTube. As of this month, ‘Analytics for Artists' Total Reach metrics from YouTube include fan-uploaded Shorts (in addition to official content uploaded by the artist and long-form videos uploaded by fans). Learn HERE how to make the most of Shorts, too.Ī multi-format world needs multi-format standards of success – and that’s why we are redefining what reach means for artists on YouTube. And then his fans: They brought in another 1.8 billion views in January by uploading Shorts featuring this track. Ultimately, his channel's monthly viewers increased from 6 million to 75 million in just over 4 months. Oliver Tree is also taking advantage of all of the video formats on YouTube, leaning into the viral success of Miss You, uploading 20 Shorts and 4 long-form videos tied to it. ![]() After they surpassed 60 million unique viewers of their official music videos and Shorts for Calm Down, fans uploaded Shorts featuring their track, taking viewership to another level: adding 350 million unique viewers in January, an increase of over 500%. They are the entry point, leading fans to discover the depth of an artist’s catalog, including music videos, interviews, live performances, lyric videos, and more.ĭon’t just take my word for it … Look at Rema & Selena Gomez winning big by leveraging all the video formats available on YouTube. While Shorts’ growth has been a wow (generating 50 BILLION daily views as of December 2022), I will continue saying again and again that Shorts are the appetizer to the entrée. In January 2023, artists active on Shorts 1 saw more than 50% of their new channel subscribers coming directly from their Shorts posts on average. Artists who upload Shorts are seeing outsized returns. And not only are fans on Shorts growing an artist’s total reach by soundtracking their hobbies, day-to-day adventures, and more … They are also BECOMING NEW FANS by engaging with Shorts created by artists. ![]()
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